Roamr Trips for Tour Operators

A challenge layer
for every itinerary.

Bite-sized prompts dropped into your guests' free hours, branded as yours. They earn points and post-worthy moments. You earn the engagement, the rights-cleared content, and the data to sell them the next trip.

Roamr Insights dashboard showing trip stats, top challenges and member photos for a Puglia 2025 tour
Our Mission

Get more people away from the desk, off the sofa, and into the parts of the world they keep saying they'll visit "one day."

Four streams, one dataset

A SaaS baseline, a UGC layer, partner brand revenue, and a success-fee upside.

Each stream reinforces the next. The Insights API embeds in your CRM and becomes hard to remove; the share function feeds the UGC marketplace; sponsored challenges open a partner channel; lead-gen pays only on conversion.

Primary

Roamr Insights

Behavioural dashboard plus an Insight API that pushes traveller personas (Foodie, Historian, Luxury Seeker…) and intent signals straight into your CRM. Tagged per guest, per trip, with confidence scores.

Monthly SaaS, tiered by traveller volume · API banded
Bolt-on

Roamr Marketing

Unlocks branded share cards (Stories, TikTok) and a rights-cleared UGC marketplace pre-consented at sign-up. Searchable by destination, challenge type, and persona. Campaign-ready content at zero production cost.

Per-tour or monthly subscription
Partner channel

Sponsored Challenges

Tourism boards, local producers, airlines and hotel partners pay you to place a challenge inside the guest's trip. QR-verified at the venue — a tracked physical visit, not an ad impression. You sell, we activate.

Per-activation platform fee · benchmarked against $30k–$50k Strava floor
Performance

Lead Generation

Persona tags fuel your post-trip campaigns. When the campaign converts — repeat booking, upsell, add-on — we earn a success fee. No measurable outcome, no fee. Aligned incentives by design.

% of conversion value · or flat fee per qualified lead
How it works

The guest journey, captured at every step.

White-label inside your existing app, an SDK, an iFrame, or a deep-link — whichever fits. No GPS. No location permissions. Verification runs through the device camera and partner QR codes.

01 — RECEIVE

Guest opens their trip

Personalised Roamr itinerary at arrival in each destination — in your branded app or via SMS/web link.

Data captured Device ID · arrival timestamp · challenge opt-in
02 — EXPLORE

Completes challenges

Curated, location-based prompts: taste a regional wine, find a hidden street, photograph a landmark from a secret angle.

Data captured Dwell time · category preferences · challenge selection order · photo subjects
03 — VERIFY

Submits proof

Photo-AI for the everyday challenges. QR codes for formal partner venues — a tracked physical visit on every scan.

Data captured Photo metadata · AI-verified subject · partner QR attribution
04 — SHARE

Generates a branded card

Auto-built Story or TikTok clip with your branding. Guests share to their channels; you get the organic reach.

Data captured Platform · social reach · engagement rate · UGC asset created
05 — EARN

Climbs the leaderboard

Badges, regional standings, and persona classification — social currency for the guest, behavioural tags for you.

Data captured Persona classification · repeat engagement · community influence score

See what Roamr could do for your trips.

Tell us about the itineraries you run and the guests you run them for. We'll come back with what the Roamr layer would look like inside your business — and the commercial shape that fits.

Start a conversation